I'm sure it makes a lot of sense for companies to sponsor schools and kids, heck, it not only promotes the wellfare of our younger ones, it should pay off financially. Youth snowshoe retail prices are certainly less than half that of adult snowshoes and the more teens/kids that get into snowshoeing, the larger demographics of snowshoers out there.
And for those of us who come from families that were/are not active at all. My parents are completely non-active, never hiked, my mom never even learned to ride a bike, it's something that I really missed growing up, although I took it upon myself to learn to ride (my middle sister taught me to ride a bike) and to stay somewhat active, I think hiking with family is something that I never had when growing up. A school program that encouraged this is great and I think will only help kids find out what their interests are (or aren't!) and remain a healthy and productive activity. Especially here in the climates which get snow, and points north.
Jay