But based on your experiences, just because a helicopter looked there doesn't allow you to rule an area out.
This is all related to search theory and POD (probability of detection). There are reams of data on how this is done and I don't have nearly the time needed to do this subject justice but even if helicopters have a 30% POD they can cover very large swathes of area. Areas can have multiple searches done and large areas checked very rapidly. Depending on terrain, equipment and on other conditions they may be as effective as an open grid search done by searchers and may be far more effective than ground searchers because they can do the search multiple times, very rapidly, even if their single POD winds up being relatively low.
Imagine a very steep, tree covered slope. Very difficult to do searching with ground resources. It would use up many, many search teams. Would take a very long time because of the difficulty. Exhaust lots of teams and they would probably still have a poor POD when they finish. A helicopter could do the same search of the same area and even though its POD is also low it can go over the same area, repeatedly, with no extra effort and increase its POD by many searches over the same area more than once.
I would suggest that anyone who knows they are the subject of a search, assume that an aircraft may be in use. You already should not be moving because you know you are lost. Warmth and shelter are your two priorities if you are not injured and still on your short list of things to do even if you are injured. Because of that, a fire should be available 24/7. Running during the day with material nearby to make smoke and running at night so if FLIR or even starlight is in use it will make you much more visible to aircraft and even ground searchers.
Those line laser units for signaling and rescue that are available
laser rescue light and flash mirrors and the ability to use them correctly can also be more effective than smudge fires during the day and even more effective at night.
Anything (reasonable) that makes your footprint bigger, is better for you and the rescuers.
Regards,
Keith