Tom
If you're shooting in auto-exposure mode, your camera sees all that white snow and says to itself "hey lots of bright tones here, gotta make sure I don't over-expose all that bright stuff"....so it under-exposes...ergo blue snow. I have had a different experience than some of those who've commented above: I've found that my auto-exposure pictures show bluer snow on overcast days. Obviously every situation is different with repect to camera, lighting, range of tones in the scene, etc. But try these two things with the camera...they might save you alot of time on front of the computer.
1) Blue sky day....meter on the sky, set your camera to that exposure, compose your shot, and shoot.
or
2) Regardless of the sky, intentionally set your camera to overexpose by 1-stop.
Not a panacea...lots of other variables involved...but like I said, it might save you some photoshop time.
Also, I wouldn't use flash. It'll make the closest ~15 feet of your pic look decent, but it might make everything beyond 15 feet look like dusk. Again, it depends on lighting, time of day, foliage coverage, etc.
If you're shooting digital, you're shooting for free, so try a bunch of different things.