And if we turn your screen name over to a fancy marketing firm, it would get changed to wheelfootiesboardpole. Clear, right?
Careful. I can actually change your screen name
Tim
New AMC Logo....a good or bad?
- Thread starter skiguy
- Start date
Help Support vftt.org:
Careful. I can actually change your screen name
Tim
ChrisB
Well-known member
Now this is a rebranding challenge....
In the spirit of a little thread drift...
You think the AMC has some rebranding challenges? That's nothing.
Harley Davidson, that icon of American macho, just released a $30,000 ELECTRIC (noiseless) motorcycle they have dubbed the "Livewire!"
Now that's a marketer's nightmare.
In the spirit of a little thread drift...
You think the AMC has some rebranding challenges? That's nothing.
Harley Davidson, that icon of American macho, just released a $30,000 ELECTRIC (noiseless) motorcycle they have dubbed the "Livewire!"
Now that's a marketer's nightmare.
Last edited:
Time to passCareful. I can actually change your screen name
Tim
the torch then.
TEO
Well-known member
BINGO!
It's not just about the economics of hiking itself. It can simply be a matter of not being exposed to the woods and mountains, and not having mentors and role models who share the woods and mountains with you.
jrbren
New member
Yup, I did not really get into hiking until I moved to Vermont after college, and the trails were so accessible. I grew up in SE Michigan where there just is not whole lot in the way of hiking opportunities and public land. There are some nice metro parks, but nothing on the scale of the GMNF, WMNF & Adirondack park. Of course I also had better transportation (which goes with money) after graduation, so there are several components in my case..
griffin
Active member
And/or not feeling welcome/being treated as an outsider on the trails and in the mountains. 20 years ago, I got involved with an all-women fundraising hike. The ratio of women to men on the trails had shifted pretty radically since then, but when we first started, we - women out hiking, alone or in a group, not attached to SO/hubs/family - weren't a common sight, and we fielded some funny looks and a fair number of questions. No harm was meant, but that kind of reception can feel exclusionary and even intimidating. Being surprised to see someone in a place can come across pretty easily as "you don't belong in this place." And that's also a message people get from their peers ("that's not what we do")
Granted, nothing about the AMC’s new logo strikes me as making the mountains more inclusive. But trying to make a wider variety of people feel welcome on the trails is an effort worth making.
Stan
Well-known member
Can you say that in a gender neutral way? Not that I'm complaining, just wondering.
Nope. Just calling it like I see it. Is this a call out to be PC? If your not complaining then why the wondering?
Last edited:
TEO
Well-known member
Has it occurred to you that it may be a Utilikilt or a hiking kilt?
Regarding introducing and mentoring kids not previously exposed to the outdoors, to their credit, the AMC addresses this with several youth programs, including their Youth Opportunities Program (YOP) and OutdoorRx.
Stan
Well-known member
Nahh. PC is my least fault ... maybe it should be AMPC ... but I was wondering and trying to imagine a gender neutral approach to the matter as I saw snippets about a related fuss from the recent socialist democrats (aka as the ruling branch of the democrat party) convention. The AMC has a long and wonderful history, as well as some not-so-wonderful moments, and most of us here have in some way benefited from its presence. Hence a strong interest in such a dramatic change which few, if any, of us were involved with and have any control over but speculate about it, frequently with a sense of humor.
Unh unh unh, that "other" big party in the US is the Democratic Party. We ain't supposed to be talking politics but if so we oughta get the labels right.
ChrisB
Well-known member
Here is an example of the logo at work from a mail I got today. Click it to enlarge it.
Words and graphics working together...
Curious elements:
Abbreviation of MTN in name
Use of triangle under o in ...doors
Stick man doubling as letters A-M-C
Big C symbolizes conservation
Tag line "Be Outdoors" reminiscent of "Be the ball Danny"- Caddyshack"
Words and graphics working together...
Curious elements:
Abbreviation of MTN in name
Use of triangle under o in ...doors
Stick man doubling as letters A-M-C
Big C symbolizes conservation
Tag line "Be Outdoors" reminiscent of "Be the ball Danny"- Caddyshack"
Last edited:
Rhody Seth
Active member
I like the logo a bit more when it's in conjunction with the words.
I will offer my 2 cents and say that the new logo strikes me as trying way too hard to be clever.
One should not have to decode a logo. And that little inserted "o' in outdoors is just silly.
On the other hand, if they like it, good for them.
One should not have to decode a logo. And that little inserted "o' in outdoors is just silly.
On the other hand, if they like it, good for them.
Well put. Don’t need no stinkin decoder rings.
WhiteMTHike
Active member
Don't like it. Doesn't look like it has anything to do with the outdoors. The previous one was much better. I hope they go back to it.
new AMC logo...stupid looking
Curious on how much AMC paid for some PR agency to come up with that design. What was wrong with the older logo? Nothing for my two bits. It showed mountains, trees, river/water and that is where the AMC does all it activities. This new logo, you see none of that. What is wrong with a simple easy to see/understand logo that has become a classic? I certainly will not put that new logo on my car window.
Lavafalls
Curious on how much AMC paid for some PR agency to come up with that design. What was wrong with the older logo? Nothing for my two bits. It showed mountains, trees, river/water and that is where the AMC does all it activities. This new logo, you see none of that. What is wrong with a simple easy to see/understand logo that has become a classic? I certainly will not put that new logo on my car window.
Lavafalls
KV
Member
Having worked as a graphic artist for many many years, I agree with the majority that the new logo is not something I would (at a glance) associate with the Appalachian Mountain Club. And, way back when I did my work as a designer I was ever mindful that one must "get the message across" at 1st glance. Fast forward to today's techno-fast-twitch-sound-bite-cursory-glance attention spans we are cultivating. I don't get it. Wish they'd asked me.
ChrisB
Well-known member
Upon noodling on this topic for a few weeks I've come to a realization: Most of us on VFTT represent the past. The AMC and its new logo is looking toward the future.
In this era of fluid sexuality and gender-bending identity options, stick man takes no position on who or what you are. Anyone and everyone can be an AMC member.
And mountains are no longer the only reason to join, and maybe not even the main reason. Maybe you are looking to be part of a like-minded community of active, social, conservation-oriented millennials, as interested in networking as in outdoor pursuits. (Have you celebrated a birthday at a rock gym?)
From Yoga on the summits to writing and painting workshops, it's a brave new organization.
I wish them (and their new logo) success.
