Tim Seaver
Well-known member
If NH is spending $6,000,000 annually to carefully cultivate an image of their state being a fun and safe place to bring your family, one would think they would realize that negative publicity is like shooting a big hole in that image.
Money which actually is coming out of taxpayer pockets, yet you don't hear many people screaming about how much of their tax dollar is being spent on making people come here in the first place. Why? Because it doesn't make for good headlines, unlike stories involving Stupid People and Scary Mountains and Shiny Expensive Helicopters. So the actual cost of promoting tourism vs. saving a few of those people gets buried in a pile of hype.
Anyone that thinks that media coverage doesn't affect tourism should read what happened to Mexico's tourist industry in the wake of the swine flu there, much of which was more about perception than anything else.
BarkingCat - That's a good question. I would think it's a pretty small percentage, but wouldn't know how to back that up. Yet.
Money which actually is coming out of taxpayer pockets, yet you don't hear many people screaming about how much of their tax dollar is being spent on making people come here in the first place. Why? Because it doesn't make for good headlines, unlike stories involving Stupid People and Scary Mountains and Shiny Expensive Helicopters. So the actual cost of promoting tourism vs. saving a few of those people gets buried in a pile of hype.
Anyone that thinks that media coverage doesn't affect tourism should read what happened to Mexico's tourist industry in the wake of the swine flu there, much of which was more about perception than anything else.
BarkingCat - That's a good question. I would think it's a pretty small percentage, but wouldn't know how to back that up. Yet.