Yeah, I got the same solicitation recently to upgrade my membership. I do not think that the new ownership should need additional funds given the bundle that they must be raking in from ads. If this ownership is anything like that for the college hockey board in which I participate (my only two), which transitioned to ads about three years ago, the ads here also will transition to misogynistic mild porn soon.
Yep, this was the ad on my masthead when I was reading your post!