Hiking local worked well in the beginning and if you were just out for a day-hike, it's quite nice to be outside. At this point, we are looking at people's vacation. We have more stay-cations due to Covid-19. Few are flying, no one is cruising, American's can not fly to Europe as we are banned from many international destinations. People doing day-trips for their vacation and realizing that being outside is better than inside. (You can't travel to cities and see plays, travel to ballparks as destinations or home ballgames)
Every FB, meet-up group, trail site, whether it's local like NE Trails or All-Trails need to have LNT info on it's opening pages. The days that few went into the Whites or ADK's without owning a WMG or a ADK guidebook are over. Anyplace people get information on a hike needs to have LNT information.