Inflating to the appropriate pressure is also a must. The higher the better.
Higher pressure = less rolling resistance and fewer flats but it also = a smaller contact patch with the road and therefore increases your chance of a slide out. Your weight also plays into this, as do road conditions - wet, sandy, snowy, icy, etc - and the tire itself. I prefer (highly prefer) kevlar belted folding tires (for clinchers... tubulars/sewups don't pinch). Just like road / snow tires, softer rubber = better grip but decreased tire life.
I've ridden over obstacles in cyclocross with 35PSI or less w/o pinching - 35PSI or less was required for gripping sand and/or mud and/or wet grass. Higher pressure does forgive technique.
Tim