I commend ADK management on its revised Heart Lake master plan - to me, a 'win-win-win' proposition.
Although I still don't buy into the club's evolving mission, in my view one where conservation lobbying is trumping trail renewal, regardless of how you cut the mission pie the club must generate additional revenues if it wishes to remain relevant, never mind solvent, in the coming decades.
Changing membership demographics is prompting the ADK, like many other clubs to go outside to the general publc in seeking new funding sources.
In that regard, all roads lead to Heart Lake, the ADK's flagship asset. For it bears two stellar characteristics that make it so: the property itself possesses outstanding physical beautiful AND it is within a few minutes drive of Lake Placid, a prime Adirondack tourist destination.
It seems what the ADK plans to do is to turn Heart Lake into a small scale, northeast ecotourist destination, significantly upping its value in the process. Besides still attracting the traditional hiking culture, it will now draw environmentally 'green curious' windshield tourists who, over a comfortable night or two's stay, will commune with nature on the property, perhaps visit the education facilities, maybe buy merchandise and, in some cases, make donations or sign up for ADK membership.
The revised plan is a triple winner because:
- by expanding Heart Lake camping facilities and possibly decreasing Marcy Dam camp sites it will lessen overnight traffic in the High Peaks, a good thing in my estimation;
- the ADK puts itself in a postion to finally establish some degree of long term, dependable revenue sourcing it so sorely needs;
- folks who visit or stay at Heart Lake will want to check out Lake Placid, so the Lake Placid economy and surrounds benefit from Heart Lake ecotourism too. Anytime the local population benefits from an ADK initiative, I'm two thumbs up!
Cheers, Cliff