Seven Steps to Managing Your Online Reputation is about B&H Photo, which has often been recommended here.
That sort of no-nonsense, no-hard-sell advice is one reason the store, B&H Photo in New York, is to the cameraphile what L.L. Bean’s Freeport, Me., store is to the outdoor crowd. Of course, if you’re not close enough to New York to make that pilgrimage, you’ll have to settle for the company’s Web site — but maybe that’s not so terrible. B&H’s online sales arm gets mostly great reviews in forums and rating sites.