I guess it was early ‘99 when I started going to EMS, I’d just gotten out of the army a few months earlier and was looking for some luxuries like a stove and tent that I’d never used when hiking and backpacking. I was only 30 and still in pretty phenomenal shape so humping my large ALICE full of military gear was nothing, including my extreme cold sleeping bag or Modular Sleep System. I still have that Primus canister stove but it’s my backup now. The TNF Mountain Tent was replaced under warranty a couple years ago, though.
At the time I lived in Henniker NH and was about equidistant from the Concord and Peterborough stores. I’d never even heard of REI at the time, and beside EMS the only relatively close competition was KTP. The staff at EMS knew their stuff and never hurried you. You could still exchange or return used gear that just didn’t fit on the trail or work out, too. I’d go in a few times a year with my hiking partner and pick up stuff she needed for her birthday and Xmas (she’s Baha’i so she didn’t celebrate it, but it is about giving after all.) They used to make some rugged gear! A shell I bought her put my ECWCS parka to the test for toughness. She worked at a nursing home right across from the Peterborough store and would drop it off for zipper or Velcro replacement from time to time. You basically got the same service as you did at LL Bean.
When I got back into snowshoeing in maybe 2011 I bought her a pair as well. They were a trail walking model and after a sketchy hike (for her) on steeper terrain we went to Peterborough and they gave me full credit toward a pair of Tubbs Mountaineers for her. She HATES cold weather, but when I mentioned that even in the Henniker-Hillsborough area there are more days above 20F than below she decided I was right and that she needed to hike (snowshoe) year-round.
When her jacket was finally too worn out to keep repairing (her opinion, not EMS’) we went to look for some new stuff. This would have been 2013-14, I guess, and they had nothing like it. Everything was lightweight, very thin and fragile-looking. I can’t remember what she ended up getting; I do know that the lifetime warranty was long gone and that knowledgeable staff were more hit or miss. I stopped buying as much from them because the selection had gotten a lot more limited. In maybe 2017 we took a drive to the Reading MA REI and were blown away. Selection! There was still nothing in stock like her old EMS jacket, though.
I still buy from EMS once in a while, the softshell pants I bought last fall were awesome this past winter, I really like their Techwick stuff and the 100% merino wool shirt I bought as well. Their Feather Pack down jackets are nice (at least my 6-7 y/o models are), but a little on the basic side (no inside dump pockets.) It’s just too bad they really couldn’t compete with REI and the other big names like Backcountry and Moosejaw. They were OUR chain, not someone from away!