Well Spencer, I hear your rant, and I truly empathize. I too patronize the stores that cater to our needs best and have been buying at REI, EMS, and the smaller local hiking shops for over 30 years. You have often seen my posts bragging on my favorite bootfitter, located in the middle of nowhere. Her shop is smaller than my living room, but boy, talk about first class service!
Having said that, I absolutely refuse to be taken in by flashy advertising on overpriced junk. I work in manufacturing, and have worked in recreational retail for a whille. I know what this stuff should cost to make, and have a rough idea what the markup is. If I can pick up an equivilant piece of gear for 30% of the price at Walmart, I will. Maybe then these overblown prices will come down.
Take Nalgene bottles for instance. Everyone charges about $9.00 for a lexan bottle. How come walmart has them for $3.99. Now I see that REI is also carrying the $3.99 bottles. Maybe they are getting wise? I dunno.
I spend the big bucks on the critical gear, and if I can get something at the dollar store that works just as well, I do. (Car shammies make great pack towels, so why is the genuine pack towel $29.00?)
I can see you have a thing with Walmart, and I don't know what it is, but I would probably share your point of view against the mega stores. On the other hand, I hate being taken for a ride by the gear manufacturers.
Happy Hiking,
Tom