1.) Agreed - this is very important. While I'd be surprised if the card program led to poorer service for people without cards, I see your concern. Is F&G going to ask about it before they come get you? It should be irrelevant - something to sort out after.
2.) Agreed. This is the impetus for the program, right? This type of goal is easier to measure than the first...assuming NH doesn't move back to the gold standard...
3 and 4.) Agreed in spirit, but this seems harder to define aside from comparing to existing cases where there already inconsistencies. When I think of a problem like this, I try to imagine what the code would look like. It's pretty easy to code for the easy stuff - if they have done nothing right (no supplies/gear, no planning etc.) vs having done everything right (proper gear, experience). It's all those in-between cases that are so difficult to code for. I would advocate for the use of discretion that can be guided by a rubric. I'm sure this group could come up with dozens of hypothetical (and real-life!) scenarios where the answer isn't obvious. Like code, sometimes the best way to see if it works is to try it and then go back and fix it.
I think that's a great start and I think you have the order right as well. I'm glad you jumped past the 'sell 100,000 cards' type of goals that aren't really measures of the program working. I would add as number 2, the number of rescues due to negligence decreasing as percentage of all hikers (however they estimate that). I would hope that the focus of the messaging around this problem is how prevent needing a rescue, not just what happens after you need one. I suspect that even the most ardent ultra-lightweight hikers wouldn't be opposed to the extra ounce.