Tom Rankin
Well-known member
Not exactly hiking, but an extreme outdoor challenge.
http://www.nytimes.com/2010/04/29/sports/29mudder.html
http://www.nytimes.com/2010/04/29/sports/29mudder.html
article said:Tough Mudder will conduct a race for 4,500 people. Each has paid up to $100 for the privilege ...
Tough Mudder has six employees and two interns, all in their 20s. It has plans for three more races around the country this year and about 10 in 2011, some projected to have as many as 20,000 participants. It announced itself with little more than $8,000 worth of Facebook advertising and a Web site (toughmudder.com), relying on the extrapolative power of social networking to generate an enthusiastic following. Tough Mudder has about 11,000 fans on Facebook and has attracted potential buyers.
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