HOW THE FUND WILL BE USED
"The Alex Lowe Charitable Foundation will allocate all money raised from this project accordingly:
50 percent will go to families directly affected by accidents in the mountains.
50 percent will go to long-term community assistance.
This project was organized by National Geographic photographer Aaron Huey and Outside Magazine Senior Editor Grayson Schaffer, with generous donations from: Jimmy Chin, James Balog, Cory Richards, Renan Ozturk, Teru Kuwayama, Pete McBride, Gordon Wiltsie, Andy Bardon, Robb Kendrick, and Max Lowe"
Sounds like a good, legitimate effort. Thanks for posting.