Sustainability in the outdoor industry

[Little Rickie]

I think

I’m no expert at corporate sustainability but I have to wonder:

1. Is this a case of big business having too much money and not enough places to spend it?
2. Is this just marketing to a consumer segment that is typically more environmentally aware than other market consumers?
3. Is this a way to cut cost and increase margins?
4. Or, is this a case where corporate folks really believe they can make a difference on their environmental impact and they are taking whatever steps are available at this time to help.

What do you think?

It makes me feel all warm and fuzzy so I want to spend more money at those places.

It better than nothing and movement in the right direction.

While there is some truth there I feel it's mostly superficial hype to make themselves look good and allow people to feel good for buying from them.

In the pursuit of profit and consumer dollars they position themselves to be PC good guys and will do so as long as it is profitable and good for business.