Hi jniehof,
I understand your desire to have an REI in your area, but for me, this is sad news.
EMS has been an integral part of outdoor life and some of the previous employees of the Portsmouth, NH store (Eric and Ben) were a wealth of knowledge and support. Some of my first purchases of "serious" outdoor gear came form the EMS located inside the Newington Mall. Thankfully the store was located near the entrance of one of the wings so I could avoid the throngs of regulars that inhabited the mall (not judging, just a not a food court loiterer).
I have to concur with others that the depth of knowledge regarding products and the local areas really varies depending on the store and who you are speaking with. I must admit being completely underwhelmed with the Peterborough (flagship) store.
As skiguy said, I too enjoy and appreciate actually getting my hands on a product before deciding whether or not to purchase it. I have only returned 3 items to EMS in the past 20 years, but returns regarding sight unseen online purchases are at least ten times higher. A lot of this gear ended up at IME in North Conway or being sent back.
You simply cannot substitute reviews and high resolution pics for walking in a store and physically inspecting an item. EMS has been very good to me over the years...
Z