(Another) New AMC Logo!

[NHChris]

Well the controversial black/white logo did not last very long.

Get hip to the hauntingly familiar new AMC logo.

Like it better?

 

[WuzzyMarmot]

I like the look but it looks like it is not a perfect circle and has some wavy lines where it should not... seems like the sort of thing ChatGPT would make.

 

[Puma concolor]

Is this a leap year thing now? LOL.

 

[KRooney]

It's too busy. I prefer the Sierra Club's style.

 

[Rhody Seth]

I dig it.

 

[Ear Drum]

I like the look but it looks like it is not a perfect circle and has some wavy lines where it should not... seems like the sort of thing ChatGPT would make.

That was my first reaction, an intern made it with AI. Yet they tout that a committee labored over it for months. That said, I do like the design, and how it recalls the old one so many loved and missed. A definite improvement on the stick person thing. Need a sticker of the new one for my new water bottle! Maybe even my car.

 

[maineguy]

Here's their patch from over 50 years ago. Why they ever screwed around with it is a mystery to me.

 

[JoshandBaron]

I feel like this time and effort would have been better spent on their Maine Woods Initiative

 

[TEO]

Here's their patch from over 50 years ago. Why they ever screwed around with it is a mystery to me.

I agree to a degree; the font is dated.

The Adirondack Forty-Sixers wins the award for best and most enduring logo. We're still using our original. The stylized "46R" belonged to our predecessor, the Forty-Sixers of Troy.



From the Adk. 46er bylaws: "The current colors are yellow pantone 123C, green pantone 356C, and red pantone 485C."