Well the controversial black/white logo did not last very long.
Get hip to the hauntingly familiar new AMC logo.
Like it better?
Get hip to the hauntingly familiar new AMC logo.
Like it better?
(Another) New AMC Logo!
- Thread starter NHChris
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WuzzyMarmot
New member
I like the look but it looks like it is not a perfect circle and has some wavy lines where it should not... seems like the sort of thing ChatGPT would make.
Is this a leap year thing now? LOL.
It's too busy. I prefer the Sierra Club's style.
Rhody Seth
Active member
I dig it.
That was my first reaction, an intern made it with AI. Yet they tout that a committee labored over it for months. That said, I do like the design, and how it recalls the old one so many loved and missed. A definite improvement on the stick person thing. Need a sticker of the new one for my new water bottle! Maybe even my car.
JoshandBaron
Well-known member
I feel like this time and effort would have been better spent on their Maine Woods Initiative
TEO
Well-known member
I agree to a degree; the font is dated.
The Adirondack Forty-Sixers wins the award for best and most enduring logo. We're still using our original. The stylized "46R" belonged to our predecessor, the Forty-Sixers of Troy.
From the Adk. 46er bylaws: "The current colors are yellow pantone 123C, green pantone 356C, and red pantone 485C."
OK, but I never heard of an outdated font. I'll bet the NY Times would not agree either...
I like my 46er patch, which looks slightly different than the pic you posted (green border). However, I think the font looks like something that would be used for the name of a Chinese restaurant...(apologies to the 46ers of which I have been a member for 19 years)
Edit: just realized that the pic you posted is the decal vs the patch. Shouldn't they be identical? I never noticed that before even though I have the decal on my car.
I like my 46er patch, which looks slightly different than the pic you posted (green border). However, I think the font looks like something that would be used for the name of a Chinese restaurant...(apologies to the 46ers of which I have been a member for 19 years)Edit: just realized that the pic you posted is the decal vs the patch. Shouldn't they be identical? I never noticed that before even though I have the decal on my car.
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We live in an Internet era where “branding” is as important ( if not more important) than substance. It’s a field day for image consultants and marketing folks.
So what can we conclude from the Clubs shape shifting logos? A guess:
The stick man was designed to play to a young demographic who’d join and fill the ranks with new blood. That initiative failed.
Latest change is a nod in the traditionalist direction designed to appeal to the old guard who actually show up and give money.
As far as the ADK goes, they’re still stuck in the early Triassic!
So what can we conclude from the Clubs shape shifting logos? A guess:
The stick man was designed to play to a young demographic who’d join and fill the ranks with new blood. That initiative failed.
Latest change is a nod in the traditionalist direction designed to appeal to the old guard who actually show up and give money.
As far as the ADK goes, they’re still stuck in the early Triassic!
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Probably a different committee and a different budget. Not sure if it is still the case but at one point The AMC was raping the public at The Huts in New Hampshire and spending the proceeds out of State on agendas like their Maine Woods Initiative. My guess would be that the new change from “Stickman” to a traditional nostalgic look came from marketing more than likely contained in Boston Headquarters. Only my assumptions but this whole debacle certainly cost them in the short run.
AMC is a MA-based organization with facilities in several states, all of which charge similar rates,
What’s your gripe here Skiguy? NH hut $$ should stay in NH?
That's not the ADK logo. It's the 46er logo.
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It’s not just New Hampshire it’s National Forest Land and The AMC leases most of it. So please before you start to wield The AMC virtue card let’s just agree to disagree as you and others already know my stance on that non-profit excuse of a business.
JoshandBaron
Well-known member
I do like that they shifted from the person back to the landscape.
I must admit that I don’t get your point, although I’m trying to understand.
Every Natl Park leases out guest facilities operations. Most Natl Forrest’s lease out permits to businesses like river runners, Horse packers and guiding operations.
Is it that AMC as a nonprofit should not be allowed to operate the huts and be replaced with a for profit entity? Is that what you’d prefer ?
TEO
Well-known member
Just like with clothing, some fonts, such as Times, are timeless. Others are fashionable, and so they can seem dated once the fashion passes. I can see why you say that the 46er font looks like faux-Chinese. From a style perspective, I think in part, because it is distinctive and unusual, that it is in the timeless camp.OK, but I never heard of an outdated font. I'll bet the NY Times would not agree either...
Edit: just realized that the pic you posted is the decal vs the patch. Shouldn't they be identical? I never noticed that before even though I have the decal on my car.
The Adirondack Forty-Sixer logo that I posted above is the official logo included in the organization's bylaws. (I think they should not have added the 3D shadow effect. It is potentially confusing, because it isn't part of the logo.) Some of the differences with the patch may be due to limitations of the patch-making process. I'd guess that the green exterior ring is, at least in part, intended to be where you run the stitches if you stitch it on. As of a couple years ago, once you volunteer 146 hours with the Forty-Sixers, you get a patch with a yellow/gold exterior ring.
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TEO
Well-known member
It may be because the AMC's 150th anniversary is coming up in 2026, although I would be surprised if they don't have a special logo for the anniversary. Or, maybe like New Coke, the stick figure wasn't well received.
